His impact on marketing results lies in his strategic thinking, creative concept development and project management. He maps strategy, leads the creative process and keeps the project, his clients and partners on task.
Castiglione first formed PROCOM Management Group, Inc. in 1990 as a management consulting firm working exclusively in the graphic arts industry. The organization helped companies find, win and keep profitable customers. PROCOM specialized in the development and execution of effective marketing programs and conducting customized sales & customer service training within the industry.
A noted author and speaker, Castiglione is recognized as an innovator and one of the industry's leaders in strategic marketing, sales management and customer service disciplines. He has contributed numerous articles to trade press and has addressed convention and seminar audiences nationwide on marketing, advertising, customer service and sales management topics.