We’re your company’s new business strike force; professionals who work
together to identify your best prospects, build an effective marketing
strategy to
attract new customers, and coach your sales team to convert opportunities
into real business.
Find the right targets
We do a thorough analysis of your existing customer base, as well as your
market potential, and identify ideal target markets and accounts. (Even if
you believe you know your best prospects, we look at your business with
fresh eyes and no preconception.)
Once profiled, we search the market for prospects, identifying specific
companies and individuals (within those organizations) to target. Then we
qualify them so your marketing efforts are aimed at the right people in the
right companies.
Attract the best prospects
Using an appropriate mix of inbound and outbound marketing, we attract
prospects with interest in your company and its products/services….leading
them to your ‘door’.
We’re big believers in relevant, personalized, targeted marketing. We
minimize waste and maximize return on your investment. Essentially, we
connect the dots – putting viable prospective customers directly in touch
with you while arming you with information about them that will shorten the
sales cycle and improve your conversion ratios.
Keep the target engaged
Not every prospect buys the first time they are approached – and we want
to be certain that your company is always top of mind with them. Nurture
marketing strategies are used to stay in front top prospects (and customers)
continually, so that when they are ready to buy “you’re their first and
maybe only call!”
We also “keep it real.” No fluff. No wasted jargon. We work together to
engage your customers and prospects with relevant information, ensuring that
they see you as a thought leader in the marketplace and as a valuable “‘go
to” resource.
Hold your team accountable
360 Business Development means helping “full circle” – staying actively involved from plan through execution. We don’t stop at sales lead generation; we work with your sales team to convert each opportunity into real sales. We coach. We prompt. We challenge. And we hold your sales team accountable. We provide outside guidance and appropriate support. Even if you have full time sales management in place, we work with them to impact the team and raise their level of performance.
We bring extensive and intensive experience to your organization for a no-nonsense, quick to market, sales generation process. We’re more than consultants, we’re an action team who rolls up our sleeves and works on developing a strategic and a tactical approach to generating new business.