What is 360 Business Development?

We’re your company’s new business strike force; professionals who work together to identify your best prospects, build an effective marketing strategy to attract new customers, and coach your sales team to convert opportunities into real business.

Find the right targets

We do a thorough analysis of your existing customer base, as well as your market potential, and identify ideal target markets and accounts. (Even if you believe you know your best prospects, we look at your business with fresh eyes and no preconception.)

Once profiled, we search the market for prospects, identifying specific companies and individuals (within those organizations) to target. Then we qualify them so your marketing efforts are aimed at the right people in the right companies.

Attract the best prospects

Using an appropriate mix of inbound and outbound marketing, we attract prospects with interest in your company and its products/services….leading them to your ‘door’.
 
We’re big believers in relevant, personalized, targeted marketing. We minimize waste and maximize return on your investment. Essentially, we connect the dots – putting viable prospective customers directly in touch with you while arming you with information about them that will shorten the sales cycle and improve your conversion ratios.

Keep the target engaged

Not every prospect buys the first time they are approached – and we want to be certain that your company is always top of mind with them. Nurture marketing strategies are used to stay in front top prospects (and customers) continually, so that when they are ready to buy “you’re their first and maybe only call!”
 
We also “keep it real.” No fluff. No wasted jargon. We work together to engage your customers and prospects with relevant information, ensuring that they see you as a thought leader in the marketplace and as a valuable “‘go to” resource.

Hold your team accountable

360 Business Development means helping “full circle” – staying actively involved from plan through execution. We don’t stop at sales lead generation; we work with your sales team to convert each opportunity into real sales. We coach. We prompt. We challenge. And we hold your sales team accountable. We provide outside guidance and appropriate support. Even if you have full time sales management in place, we work with them to impact the team and raise their level of performance.

We call it 360 Business Development.
You’ll call it a great investment.

We bring extensive and intensive experience to your organization for a no-nonsense, quick to market, sales generation process. We’re more than consultants, we’re an action team who rolls up our sleeves and works on developing a strategic and a tactical approach to generating new business.